Press and media kit · Last updated October 2026
Everything you need to write about a company that remembers.
The write-up, the boilerplate, the approved logos and the rules they live by. Take what you need. Spell the name with a capital N.
Two logo PNGs, the write-up and the usage guide.
01Write-up
About Noogen
Noogen gives companies minds. Its premise is simple: a company is already alive. It senses its market, metabolizes cash, grows, adapts and reproduces its culture in every new hire. It does everything a living thing does except think.
Most companies are forgetful. They forget why they made their decisions, what worked, what failed, and what they promised. Their knowledge lives in inboxes, hallways and a handful of irreplaceable heads, and every departure is a small lobotomy. Noogen treats this not as normal, but as a birth defect.
What a Noogen does
A Noogen is the harness to run a whole business. It arrives with a full company architecture already in place, populated with generalized assumptions the owner edits into reality. It continuously gathers the history and present of the business wherever it lives, from email and chat to files, tickets, CRMs and databases, into one coherent, living memory.
It sits on top of intelligence sources (OpenAI, Anthropic, local models) as a router, carrying the right context to the right intelligence for every question. When a key assumption comes back blank, it loops back into its sources until the picture is complete. Then it acts: deciding independently where it can, and escalating with a clear recommendation when a call requires human judgment.
How a mind awakens
- 01
The nervous system
Connects to where the business already lives. It senses through existing tools rather than replacing them.
- 02
Memory formation
Not just storing. Understanding why a client needs special handling and what the best people know.
- 03
The constitution
Plain language rules, set by the company, for what the mind can and cannot do.
- 04
Reflexes develop
It learns what to do automatically and what requires human judgment.
What Noogen holds absolute
The mind belongs to the company, and the company belongs to its people. A Noogen answers to a constitution: plain rules everyone knows, about what it will do and what it will never do. It exists to make every person in the business more capable and more informed. And when those people move on to retire, rest or start something new, the company keeps thinking.
Companies have always been alive. We just give them Noogens.
02Boilerplate
In one paragraph
For the bottom of an article or an event listing. Use as written.
Noogen gives companies minds. A Noogen is the harness to run a whole business: it connects to where the company already lives, forms one coherent living memory, routes the right context to the right intelligence, and brings decisions to the people who should make them. Its judgment sharpens with every decision it witnesses.
- One line
- Companies have always been alive. We just give them Noogens.
- Tagline
- The harness to run your whole business.
03Logos
The lockup
The wordmark and the eclipse mark travel together as one integrated lockup. Two approved versions, both transparent PNG. Pick the one that matches your ground.
The Heme palette
- Plasma#F4ECE1
hsl 34 47% 92%
The field - Marrow#281510
hsl 12 42% 11%
Ink and dark field - Arterial#CD1323
hsl 355 83% 44%
The single accent - Oxblood#822517
hsl 8 70% 30%
Deep accent - Muscle#DA7367
hsl 6 61% 63%
Soft accent on marrow
Plasma is the field, marrow is the ink. Arterial is a signal, not a fill: one word, one mark, one moment per view.
Type
Regular and medium weights only. Never bold.
Do
- Use the supplied lockup files as they are.
- Match the version to the ground: marrow glyphs on light, plasma glyphs on dark.
- Give the lockup open space on every side.
- Write Noogen with a capital N. One mind is a Noogen; several are Noogens.
Do not
- Redraw, recolor, stretch or rotate the lockup.
- Separate the wordmark from the eclipse mark.
- Change the eclipse overlap. The circles always overlap by one third.
- Add shadows, glows, outlines or other effects.
These notes describe how the identity appears on noogen.ai. They are not a license. For any use beyond editorial reference to Noogen, start a conversation through apply.noogen.ai.