NOOGEN MEDIA KIT: BRAND USAGE GUIDE

This guide describes how the Noogen identity appears on noogen.ai. It is a description of the system, not a license. For any use beyond referring to Noogen editorially, contact Noogen through https://apply.noogen.ai.

THE LOCKUP
The wordmark and eclipse mark form one integrated lockup. Supplied as transparent PNG, 2400 x 827 px.
- noogen-logo-for-light-grounds.png: marrow glyphs, for cream or other light grounds.
- noogen-logo-for-dark-grounds.png: plasma glyphs, for marrow or other dark grounds.
Do not redraw, recolor, stretch, rotate, separate the wordmark from the mark, or add effects. The two eclipse circles keep a fixed one-third overlap.

PALETTE (HEME)
Hex values are converted from the HSL tokens used on noogen.ai.
Plasma   #F4ECE1  hsl(34 47% 92%)   the field
Marrow   #281510  hsl(12 42% 11%)   ink and dark field
Arterial #CD1323  hsl(355 83% 44%)  the single accent
Oxblood  #822517  hsl(8 70% 30%)    deep accent
Muscle   #DA7367  hsl(6 61% 63%)    soft accent on marrow
Arterial is an accent, used sparingly: one word, one mark, one signal.

TYPE
Archivo (medium 500): headings.
Newsreader: the manifesto voice, long-form and the hero line.
IBM Plex Mono: captions, specimens, fine print.
Regular and medium weights only. Never bold.

NAME AND VOICE
Write "Noogen" with a capital N. A single company mind is "a Noogen"; plural "Noogens".
Biological language is the house register: alive, mind, memory, nervous system, constitution, awakening.
Write plainly. No em or en dashes.